Customer Relation Management software development services

Tender description

Horse Racing Ireland and subsidiaries wishes to engage a suitably qualified service provider to provide installation and configuration services for a CRM System and follow up consultancy services. From a commercial and marketing perspective the critical objectives for HRI are to increase the profile of Irish racing; enhance the experience of going racing in Ireland and ultimately growing attendances at racing. In order to do that a better understanding of the current and potential audience is required. This will in part be achieved by a fully functioning CRM system and capitalising on insights gleaned from such a system. Requirement overview as follows: — installation of CRM system, — configuration of system to HRI requirements, — user training, — future proofing — support with new releases and updates, — ongoing consultancy services to provide insights from data captured within the CRM system. Please consult the PQQ document for a further background to our requirements. Horse Racing Ireland and subsidiaries wishes to engage a suitably qualified service provider to provide installation and configuration services for a CRM system and follow up consultancy services. From a commercial and marketing perspective the critical objectives for HRI are to increase the profile of Irish racing; enhance the experience of going racing in Ireland and ultimately growing attendances at racing. In order to do that a better understanding of the current and potential audience is required. This will in part be achieved by a fully functioning CRM system and capitalising on insights gleaned from such a system. Requirement overview as follows: — installation of CRM system, — configuration of system to HRI requirements, — user training, — future proofing — support with new releases and updates, — ongoing consultancy services to provide insights from data captured within the CRM system. Please consult the PQQ document for a further background to our requirements.