Market research services

Tender description

The Open University (OU) would like to hear from suppliers willing to partake in a Request for Information (RFI) exercise in the marketing field of Brand and Advertising Tracking. The purpose of this notice is to: — gauge the likely level of interest in the project from the market, — determine industry standards in the marketplace, and — assist the University in drafting requirements and other tender documents in the terms of any future procurement opportunity. Suppliers that would like to express interest in this pre-market engagement exercise must do so on In-Tend, details in communication above. Suppliers should then complete and submit RFI questionnaire by not later than noon on 30.7.2019 via Correspondence function on In-Tend. This Prior Information Notice (PIN) is not a call for competition, for the purposes of Regulation 26(9) of the Public Contracts Regulations 2015. The Open University (OU) is considering a provision of brand and advertising tracker service in the UK. The requirement is likely to involve measuring awareness and perceptions of the OU brand amongst potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and diagnostics for consumer engagement and shifting perceptions amongst consumers. This Prior Information Notice (PIN) is not a call for competition, for the purposes of Regulation 26(9) of the Public Contracts Regulations 2015.