NP11 Voice and Visibility Brand Vision and Identity

Tender description

On behalf of the NP11 (Northern Powerhouse 11) group of local enterprise partnership Chairs, the West Yorkshire Combined Authority is seeking to appoint a strategic brand agency to develop a clear brand vision and identity for the NP11. Work will comprise stakeholder engagement and research to develop a clear brand vision for the NP11, followed by development of a visual brand identity that will be used across the full range of on- and off-line channels. The aims of this project are to ensure target audiences clearly understand the role of the NP11 - particularly in relation to other actors in the Northern Powerhouse space - to position the NP11 regionally and nationally as the leading body driving forward the Northern Powerhouse ambition, and more broadly to position the North as a dynamic, innovative business location with a major role to play in driving UK prosperity beyond Brexit.