T Levels branding campaign

Tender description

This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: • insight generation • audience analysis - particularly for parents, young people and employers. • brand and creative strategy - for T Levels • portfolio strategy for wider tech ed reform • complete campaign solution - balancing national and regional targeted communications • media strategy development • planning, design and execution of the campaign • model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2) • evaluation strategy and delivery method