Advertising services

Tender description

This tender competition is completed and contracts have been awarded: Tourism Ireland Ltd is seeking to appoint one or more marketing communications agencies to provide: (i) (Lot 1): Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building; (ii) (Lot 2): Media Planning and Buying services, from a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets. The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to: — understanding each of the markets from where the island of Ireland draws its visitors, and — developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media. The successful agency will be required to provide media planning and buying services, including, but not limited to: — understanding target audiences in all the visitor countries, — advising on the best way to target such potential visitors, — recommending media strategies to optimise and refine the media spend in each country, — purchasing media space on behalf of Tourism Ireland, and — shaping global media strategies and coordinating best practice across markets.