MEDIA PLANNING AND BUYING TENDER

Tender description

We are looking to appoint a specialist media buying agency to provide the following services: • To position NMRN with target markets by developing relationships with key media groups. • Give cost effective coverage, in relation to the budgets available. • To help broaden the reach and awareness of NMRN through effective use of advertising and media sponsorship, and improve the cost efficiency of our media buying. • To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations. • To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible. • To provide consultancy and work closely with the NMRN team, partners and appointed agencies including graphic designers, on best practice in messaging, design and new outlets should the need require. Agencies should submit proposals which demonstrate: Market Knowledge Understanding of NMRN and its strategic aims Relevant Previous Experience Tender proposals should include : A summary of your approach for delivering the requirements of this contract demonstrating your understanding of the tourism/leisure and heritage sector and the aims and ambitions of The NMRN. Include details of previous experience of contracts of this nature (no more than three examples) demonstrating breadth of reach and creativity (including visual examples) How the model for delivery will provide added value to the outcome of the contract A full cost breakdown. This should include details of the numbers and status of staff involved, their time and associated costs. VAT and expenses should be identified separately. Details of the account handling team and responsibilities. Scenario submission: In addition, please include a proposal for the following scenario which demonstrates the following criteria: • Demonstrating understanding of the brief and NMRN aims • Range and suitability of suggested outlets • Knowledge of target market • Value for money • Creativity 'Portsmouth Historic Dockyard is launching a brand new UK exclusive 'Horrible Histories Pirate Exhibition' for Easter 2019 and wants to attract visitors both inside and outside of the South East region, and including London during the Easter holidays. The campaign will run from 1 - 22 April and should incorporate a mixture of platforms. The budget available for this campaign is £40, 000+VAT. Please prepare a proposal to support this campaign, including suggested titles and outlets, details of pricing and costs and a simple schedule. You may also include previous examples of similar adverts.