Quantitative Research for Marketing Liverpool

Tender description

The Northern cities of Liverpool, Manchester, Leeds, Hull and Newcastle have been successful in securing £1m over two years from the 'Discover England Fund' to develop two exciting new 'collections' which will go on sale to international audiences in 2018. The £1m project will enable us to develop, create, curate and present new culturally-led internationally-attractive bookable and commissionable products across the 5 cities for pre-defined target audiences in near European markets. The propositions are market driven and respond to 'Opportunities of particular interest to the DEF fund', notably the 'sweetspot' of Millennials/Young Active Explorers immersing in 'urban culture' beyond London & 'Cultural Adventurers' exploring the 'rich culture and heritage of cities outside London'. Research is required to help optimise the proposed propositions and to test their relevance across key audiences in key European markets. Marketing Liverpool is therefore seeking an organisation to undertake quantitative name and proposition testing across 3 key European markets to establish best name and also which are the most fertile markets for each product/proposition.