GB-London: Research to provide an overview of the online advertising sector

Tender description

NOTE: This notice was updated on 11 October 2018 for the following reason: To amend estimated value of the requirement. The estimated value of this project is within the range of £60,000 to £65,000. Considerations should be made for efficiency of costs to the taxpayer, where possible. Please note that, while not the only criteria, pricing is a key element of our evaluation criteria. Prices must be inclusive of all fees, costs and expenses, and exclusive of VAT.(We are interested in an overview of the online advertising sector, outlining the key players at each stage of the supply chain and their business models. Further, we are seeking robust analysis of the movement of money, data, and content through the online advertising supply chain, including but not limited to how each pound spent by an advertiser breaks down in different scenarios, what service each actor in the chain provides in return for their fees, and how audience/user data flows through the supply chain in the various targeting methods.)