Market Research Services

Tender description

Market Research is commissioned for a variety of purposes within the BBC, across the full range of different audiences for its programmes and services. The research will inform strategic policy, commissioning and editorial decisions as well as ensuring audiences are at the heart of everything the BBC delivers therefore we are looking to appoint a range of agencies that can meet the BBC's requirements across all platforms and target audiences. The BBC also has a clear strategy to engage with and target youth audiences, reflecting the changing nature on how content is discovered and consumed by the next generation of our audience. Please note that the OJEU value range for this procurement is £30,000,000 - £50,000,000 over the term plus extensions. The initial period of the framework agreement is 3 years however the BBC may extend the framework agreement on multiple occasions not to exceed an additional twelve (12) months