Market research services

Tender description

Tate Gallery is leading a collaborative procurement exercise for the provision of market research services on behalf of a number of publicly funded national museums and galleries. The work will comprise quantitative research of visitors to each of these cultural organisations and their regional sites, followed by the production and supply of data, analysis and reporting so that data history is consistent, and longer-term trends can be analysed. From the access to this breadth and depth of sector data, the successful agency would be expected to provide further insight and analysis to cultural sector and behaviours. Interested parties will need to demonstrate a track record in providing insightful analysis and reports based on solid understanding of consumer brands including but not limited to cultural/visitor attractions and the heritage sector, whilst managing the complexity and deadlines of providing data and reports for at least 12 cultural organisations. Tate Gallery is leading a collaborative procurement exercise for the provision of market research services on behalf of a number of publicly funded national museums and galleries, including but not limited to a number of ‘Executive non-departmental public bodies’ of the Department for Digital, Culture Media and Sport. It is anticipated at this stage that a single supplier will be awarded a four-year framework agreement to provide quantitative audience profiling and reporting for the group. The work will comprise quantitative research of visitors to each of these cultural organisations and regional sites, followed by the production and supply of data, analysis and reporting so that data history is consistent, and longer-term trends can be analysed. From the access to this breadth and depth of sector data, the successful agency would be expected to provide further insight and analysis to cultural sector and behaviours. Agencies expressing an interest must do so in the form of a completed selection questionnaire. They will need to demonstrate [amongst other things] a track record in providing insightful analysis and reports based on solid understanding of consumer brands including but not limited to cultural/visitor attractions and the heritage sector, whilst managing the complexity and deadlines of providing data and reports for at least 12 cultural organisations (explicitly named in the Selection Questionnaire) with the same quarterly and annual timings.