Communicating Burnley - Public Relations Services

Tender description

This opportunity is to invite public relations companies and agencies to submit their proposals for a PR and communications delivery plan commencing May 2018 with the potential to extend based on performance. The goal of the campaign is to position Burnley as youthful, cultural and intelligent in order to attract and retain people in their teens, twenties and thirties. This will be achieved through deploying innovative approaches, bearing in mind the competition from existing 'University Towns' and also from many local authorities employing a 'great place to work/live/invest' strategy. Burnley's public and private sectors are committed to working together to improve, develop and market the "place", to attract new investment, support businesses to grow and attract new residents to the borough. Burnley has worked hard to change out-dated perceptions of the town, support new investment and business growth, promote skills development and training, and innovative ways of building on these early successes. Burnley introduced one of the UK's first Bondholder schemes - over 180 businesses from the local area have signed up, contributing financially or in-kind to promote the town. Bondholders are committed to driving the Burnley economy forward, communicating its successes, and encouraging skills development which will give Burnley a strong foundation for future economic growth. In 2013, Burnley was awarded the Most Enterprising Place in Britain by the Government department BIS.