Advertising and marketing services

Tender description

Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns are both student recruitment campaigns and strategic brand building campaigns. The appointed agency will need to be proficient in creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. The agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments to support the vision of Anglia Ruskin as being a digitally centric Higher Education provider. Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns will be both student recruitment campaigns and strategic brand building campaigns. Student Recruitment campaigns focus on awareness, recruitment and conversion through the sales funnel. This is for the main UCAS cycle and the critical ‘clearing’ cycle. Utilising expertise creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. This could also include home, EU and international markets. Brand Awareness campaigns will support the very top of the sales funnel, ‘awareness’, and could encompass a wider audience, community, alumni, business partners as well as potential students. It is expected that the digital marketing agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments.