Public relations services

Tender description

The successful contractor will develop and deliver the following PR and marketing services for both the Marches Local Enterprise Partnership (LEP), including the Hereford Enterprise Zone (HEZ) and the Marches Growth Hub (MGH), including supporting the promotion of activities at the three Growth Hub sites in Herefordshire, Shrewsbury and Telford and Wrekin. The initial duration of the contract is July 2018 — April 2020. There will then be an option to extend to March 2021, subject to successful performance review and further funding being confirmed. The Marches Local Enterprise Partnership wishes to procure the services of a suitably qualified and experienced organisation to develop and deliver the following PR and marketing services for both the Marches Local Enterprise Partnership (LEP), including the Hereford Enterprise Zone (HEZ) and the Marches Growth Hub (MGH), including supporting the promotion of activities at the 3 Growth Hub sites in Herefordshire, Shrewsbury and Telford and Wrekin: — review and update PR / Marketing and branding guidelines for the LEP and MGH, — develop and deliver annual PR and marketing delivery plans for the LEP, HEZ and MGH, — develop / update as frequently as necessary the content of the LEP and MGH websites. Also prepare and analyse reports on website usage via google analytics and maintain / update Search Engine Optimisation (SEO) levels for consideration by the LEP team and the Growth Hub Steering Group, — develop and issue a 2 monthly stakeholder e-newsletters for the LEP and MGH, — develop press releases, handle all media enquiries and as appropriate develop media campaigns for the LEP, HEZ and MGH plus the 3 physical hubs in Herefordshire, Shrewsbury and Telford and Wrekin, — prepare with the LEP team the LEP annual report for publication, — promote the LEP, HEZ and MGH via social media channels, — have the facility to provide photographs to update the websites and for the media, — support the LEP and MGH team in organising approx. 10 events/annum for businesses and key stakeholders — organising speakers, venues, staging, marketing and PR of the events and managing invites if invite only events, — attendance and input at MGH Operational Group, MGH Steering Group, MGH Campaign meetings and other relevant LEP/HEZ meetings, — support the design and procurement of marketing materials in line with brand guidelines, — advise on the promotion and marketing of new LEP/HEZ/MGH initiatives as required. The initial duration of the contract is July 2018 — April 2020. There will then be an option to extend to March 2021, subject to successful performance review and further funding being confirmed.