Market research services

Tender description

The Welsh Government wish to award a contract for the continued undertaking of accommodation occupancy surveys for the 4 calendar years 2018 to 2021 inclusive. The main aim of the accommodation surveys are: to monitor monthly occupancy levels among a representative sample of accommodation establishments in Wales; to analyse and report the findings to Visit Wales, the UK Survey Co-ordinator and participating operators on a monthly and annual basis; to gauge business confidence and provide an indication of forward booking levels; to analyse and interpret the Wales findings in the context of developments in the UK and international tourism and business environment; to provide specific ad-hoc analysis as required by Visit Wales. The contract is divided into 2 Lots and agencies can elect to bid for either 1 or both Lots. Lot 1 requires an Occupancy survey of the serviced Accommodation in Wales and covers the following categories of accommodation: Hotels, Guesthouses, Bed and Breakfast establishments. Lot 2 requires an Occupancy survey, analysis and reporting for the Self-catering accommodation sectors in Wales and covers the following categories of accommodation: Self-catering cottages and apartments; Holiday parks (static caravans); Touring caravan pitches / camping; Hostels and bunkhouses.