Gambling and betting services

Tender description

Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. More details are available at www.thetote.com. Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote’s behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives. Tote Ireland Ltd. (“the Contracting Authority”) is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 26 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. All profits made by Tote Ireland are used for the improvement of Irish Horseracing. Tote Ireland Ltd. also bets into all UK horse-racing meetings and a selection of US, French, South African, Dubai and Singapore racing from both the racecourse and through the telephone and internet wagering systems. Conversely a number of countries bet into Tote Ireland pool including the UK, France, Germany, USA, Spain and the Netherlands. More details are available at www.thetote.com. Tote Ireland requires the services of a 3rd party to provide affiliate tracking software and to actively recruit appropriate affiliates and manage said affiliates on Tote’s behalf. Currently Tote Ireland has a relatively limited presence on 3rd party websites, relying particularly on IrishRacing.com and social media advertising to deliver additional accounts. Tote Ireland needs to expand this online advertising presence to be able to significantly grow its new account acquisition and to meet business objectives. The successful service provider will be expected to deliver a full suite of affiliate management services including but not limited to: — Provision of 3rd party affiliate software, — Affiliate Recruitment (internationally), — Affiliate Management, — Affiliate related reporting i.e. automatic tracking, affiliate revenue, etc, — Provision of affiliate communication portal, — Provision of affiliate promotion and marketing portal, — Integration of affiliate management system to track existing Tote website and apps (Android and IOS), — Managing Payments to affiliates on behalf of Tote Ireland. For a detailed specification of requirements, please refer to the attached document.