Printed matter and related products

Tender description

Awarded 6 Lot Framework agreement for a variety of marketing and communications services and supplies including graphic design, digital and lithographic print production, exhibition material and large/wide format printing, digital marketing and social media, photography, videography and animation and event and audio visual management. This framework agreement will be open for use by Cheshire East Borough Council and all Cheshire East Borough Council subsidiary and associated companies (no exclusivity guaranteed), including, but not limited to: Tatton Park Enterprises Ltd; Engine of the North Ltd; Ansa Environmental Services Ltd; Orbitas Bereavement Services Ltd; Civicance Ltd, Skills and Growth Company Ltd and Everybody Sports and Recreational Trust Ltd (Trading as Everybody Ltd, a charitable trust), Transport Service Solutions Ltd, and any other wholly or partly owned companies created by Cheshire East Borough Council. This framework can also be used by schools within Cheshire East. The creative brief for Lot 1 jobs will be based on a ‘technical’ specification. This is a specification detailing the physical aspects and creative requirements of specific types of documents and communications products to be commissioned and could include associated print such as leaflets or brochures. Suppliers will be expected to quote to deliver products that meet this specification. The creative brief for Lot 2 jobs will be based on a ‘contextual’ specification. In submitting a Lot 2 brief the Council is looking for creative ideas from providers on the best solution(s) to meet their needs. The brief will not necessarily specify particular types of communication products or channels. Suppliers will be expected to deliver proposals, inclusive of relevant (existing and desk based) research as well as audience insight, that address the situation and context of the briefing and deliver the required outcomes. We require various types of basic artworked, printed documents possibly using pre-designed templates, publications and products including: o Flyers, o Leaflets, o Brochures, o Magazines, o Posters, o Postcards. A ‘print on demand’ service is occasionally required that offers a quick turnaround within 24 to 48 hours, keeps documents up to date, reduces wastage, minimises storage and improves the environmental credentials of Cheshire East Council. Products are often needed at short notice and will be placed at high profile, strategic and public facing events so must incorporate the relevant branding and be of a high professional standard. o Exhibition stands/panels, o Pull-up banners (which can be collected/recycled), o Pop-up banners, o Other large/wide format printing. NOT AWARDED. Suppliers must be capable of supporting/working with our internal teams and providing creative digital marketing services and products both as sole services/products and to integrate with wider campaigns. In addition to the creation of specific products, the agency shall be capable of managing all aspects of production for all digital platforms. This may include, but is not limited to: — Web design, development, build and maintenance, — Content creation and management (including information architecture to support usability), — Digital and social media advertising, — Search Engine Optimisation (SEO), — User interface and user experience testing, — Social media execution/implementation, — Viral marketing, — Email marketing and email address data purchasing, — Monitoring and reporting of website analytics. Freelance and/or agency suppliers will be established, creative, experienced, professional stills photographers used to or capable of working in a local authority/public sector environment for a range of projects including (but not limited to: formal/official/ceremonial and informal events (such as launch events and networking, conferences, council meetings, public meetings etc.); group shots and portraiture, reportage work (for press releases and news items); facilities such as libraries, leisure centres, highways depots etc., countryside/landscape shots, townscapes, large strategic events and low level aerial photography. The photographic assignments which form the basis of this framework can be categorised as: — news / press images — required with quick turnaround to meet daily media deadlines, — library images — catalogue of specific events and activities, usually planned ahead, — marketing / promotional images — full brief, planned over a specific period of time. Suppliers will be expected to provide some or all of the following services (not exhaustive): o Filming including low level aerial. If using a drone a copy of CAA Permission for aerial work is required. o Lighting, o Sound recording, o Editing, o Graphics and animation, o Voice-over (planning and commissioning), o Production including use of royalty free/stock and licensed music. Suppliers will work with council staff and possibly other Cheshire East providers to design, install and operate the following elements: o Event production (technical services); o Event, exhibition and conference design and production, including: — Stage and stand design, — Build and installation; o Microphone, camera, speaker and visual management systems; o AV equipment hire; o Projection, autocue and prompting; o Lighting, Audio/Sound production (including control); o Voting handsets; o Project planning and management including budgetary management; o Provision of delegate management services; o Provision of on-site resource to manage and co-ordinate events; o Venue sourcing, contracting and management. NOT AWARDED.