Market research services

Tender description

The provision is to provide reports covering audience research data collation, analysis and reporting across all the media platforms on which the BBC operates (TV, radio, online) — covering the performance of all BBC services and their competitors in the marketplace. To meet these requirements data is drawn from a wide range of data sources including BARB, RAJAR, surveys and panels, web stats and social metrics. The requirement is for secondary analysis and reporting — not for primary data collection. The anticipated value of the initial 2 year term is expected to be in the region of 1 000 000 GBP. The maximum value of 4 375 000 GBP includes the initial term plus any available extensions executed to term or variations to scope. The current contract provides a total of 140 reports covering audience research data collation, analysis and reporting across all the media platforms on which the BBC operates (TV, radio, online) — covering the performance of all BBC services and their competitors in the marketplace. To meet these requirements data is drawn from a wide range of data sources including BARB, RAJAR, surveys and panels, web stats and social metrics. The requirement is for secondary analysis and reporting — not for primary data collection. The new provision will be to appoint 1 supplier to provide both Data Analysis and Ad Hoc reporting. The new provision is based on last year's demand, where there were 560 ad hoc reporting requests and c80 regular reports with variable frequencies (daily, weekly, monthly and quarterly). There will be a phased approach in reducing the volume of reports via in-sourcing during the initial term. The following is anticipated during the initial two year term of the contract: — Year 1 of the contract approximately 75 %-90 % of the current sets of regular reports will be run and 85 %-90 % of ad hoc reports will be outsourced. — Year 2 of the contract approximately 50 %-75 % of the current sets of regular reports and 50 %-70 % of ad hoc reports will be outsourced. The aim is to have in-sourced 50 % of regular/ad hoc reporting by December 2019. Further in sourcing capabilities will be determined prior to executing available contract extensions.