Marketing services

Tender description

City University is seeking to appoint by tender (under the OJEU Open Procedure): 1. an agency(-ies) who can strategically advise upon and instigate integrated media buying activity; and 2. an external Search Engine Optimization agency (or agencies) to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses. City University London seek to appoint one or a small number of agencies to strategically advise upon and instigate integrated media buying activity. Tender details can be accessed using the following: https://www.delta-esourcing.com using access code: C42648WC5J. An external Search Engine Optimisation agency to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses. Our goals for search are to: Increase relevant traffic to our website, Increase relevant traffic to our courses pages, Increase the number of high quality prospective students making enquiries, ordering prospectuses and registering for Open Days, Open Evenings and Campus Tours, Increase the readership of our editorial content including video views. Tender details can be accessed using the following: https://www.delta-esourcing.com using access code: AG25854V2U.