Business and management consultancy and related services

Tender description

York Central (YC) is a brown-field opportunity site of regional and national significance. The site has the potential to deliver major mixed use regeneration immediately to the west of York railway station. Being c 72 hectares of underused and underutilised land, there is an immense opportunity to transform this site and capitalise on the inherent transport connections and proximity to the traditional city centre core. Recent and evolving master-planning work envisages that the site could support: — development of up to 80 000 m2 mixed commercial space to support up to 7 000 jobs; — development of between 1 500 to 2 500 residential units; — growth of the existing National Railway Museum as a cultural hub; — the creation of new public realm, parks and green corridor connections between existing communities and throughout the site for pedestrians and cyclists. The scope of services includes brand identity and marketing collateral, an integrated communications and marketing strategy and community engagement/consultation. As part of the overall scope of services, regular engagement with the project team, update meetings and reports are required. The appointed agency from this brief will not be marketing the site to procure future developers and/or investors.