Research and development consultancy services

Tender description

Ofcom wishes to continue research in mobile broadband and voice call performance by commissioning a distinct piece of research and analysis. We would like a panel-based approach to measuring mobile broadband and voice performance which reflects the consumer experience of these services across the UK. This would initially involve the set-up of a pilot panel covering one city which we could report on before the set-up of a panel that is geographically and demographically representative of consumers in the UK who use 4G and 3G mobile services and reflects the relative market share of each MNO. The primary aim of this project is to measure the consumer experience of 4G and 3G mobile services in the UK. Tenderers must measure mobile broadband and voice performance on consumers' own smartphones, to analyse the end-user experience of both services. This will help Ofcom to understand the mobile broadband performance and quality of voice available for consumers in different parts of the UK and explore their experience of and satisfaction with these services. Ofcom requires the Tenderer to measure various metrics relevant to the consumer experience of mobile broadband and mobile voice services across different MNO brands and technology (3G and 4G), and provide the analysis of such performance. We require Tenderers to explain and demonstrate that their solution will allow comparable measurements between customers of the different MNO brands and across different technologies where appropriate.