Expired contract

EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products

Details

Buyer
HM Revenue & Customs (HMRC)
Supplier(s)
IPSOS MORI UK LIMITED
Value
GBP 25,500
Duration
8 months
Topic
Research and development services and related consultancy services
Published
24 November 2016
Source
ContractsFinder

Tender description

Assignment under the Market Research MR130001 Agreement Contract. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC. Evidence is now needed to track views of these products as they are our fastest growing SME digital support channel. The findings will be used to identify the effectiveness of our YouTube products and their impact on compliance attitudes, behaviours and customer satisfaction. The results will also assist HMRC in identifying any weaknesses in these products and areas in need of improvement.

Timeline

  1. Award date15 November 2016
  2. Award published24 November 2016
    Current notice
  3. Contract expiry date31 July 2017

About the buyer

HM Revenue & Customs (HMRC) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 73000000 · Research and development services and related consultancy services

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