Business services: law, marketing, consulting, recruitment, printing and security

Tender description

The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017. Objectives. Re position Defence Forces brand to support organisational objectives. Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept. Content creation to support the roll out of new brand concept. Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production. The Defence Forces intends to tender for the provision of services for a ‘Brand Led’ Recruitment Campaign. Essentially, the Defence Forces requires a repositioning of its brand in support of new organisational objectives, one that can be incorporated into a recruitment campaign. The successful tenderer will be called on to work collaboratively with the Defence Forces on the rebrand and the subsequent recruitment campaign. The Defence Forces intends to launch a rebrand of the Defence Forces, which will be used during a recruitment campaign in February 2017. Objectives. Re position Defence Forces brand to support organisational objectives. Develop a successful recruitment campaign, and related content, which supports the roll out of the new brand concept. Content creation to support the roll out of new brand concept. Produce a ‘Brand book’ to guide Defence Forces stationary, merchandise and brand content production.