www.newcollege.ac.uk website design refresh

Tender description

Why the Work is Being Done New College Swindon is seeking to commission a refresh of our website design for www.newcollege.ac.uk. The New College website does not currently meet the expectations or needs of its online audience and is not vibrant enough to appeal to our younger audiences and attract mature students and corporate audiences. Problem to Be Solved Problems fall within three main areas: Design - The user experience on the site is poor and inconsistent. Finding information, searching, viewing and applying for courses is not easy on the current website. We don’t have any user feedback or market research to inform the necessary design changes to improve the user experience. Site Strategy - The current website has approximately 14 separate sites promoting various courses and initiatives. We would like to evaluate whether to merge these with the main website, or for them to remain separate. Search Engine Optimisation - is under-utilised and we have limited experience in-house. Who Are the Users Y11 student - I would like to find out about life at New College and why I should choose it over sixth form. Also, which courses should I study in order to have a career in Journalism. Adult learner - I would like to know if you offer cookery courses and how I make an application (online or finding a time when I can come speak to an advisor). Prospective HE learner - I would like to find out more about fees and funding Parent of prospective student - I would like guidance on choosing A Levels with my son/daughter. Early Market Engagement Work Already Done Existing Team The supplier will work with internal New College teams: Marketing team, IT Web and Development team, other internal New College teams as appropriate. Current Phase Not started Work Location New College Swindon, New College Drive, Swindon, SN3 1AH Working Arrangments For project initiation, client engagement meetings, and progress meetings we would expect you to come to our main campus - New College, Queens Drive, Swindon, SN3 1AH. After this design work can be done offsite. The cost of attending any meeting or performing tasks on New College premises shall be borne exclusively by the supplier. Security Clearance Additional T&Cs Skills & Experience Have experience designing websites Be capable of producing mobile-first, responsive design. Meeting W3C accessibility criteria. Have experience with SEO Be able to carry out user research and testing Be able to carry out client engagement meetings with key stakeholders, the organisation, and current users. Nice to Haves Experience designing website for Education. Specifically Further and Higher Education Experience of delivering a design using a living style guide – a library of patterns and components. No. of Suppliers to Evaluate 4 Proposal Criteria Technical solution Approach and methodology How the Approach or solution meets user needs How the Approach or solution meets the organisations goal Cultural Fit Criteria Work as a team with our organisation Payment Approach Fixed price Assessment Method Written proposal Case study Presentation Evaluation Weighting Technical competence 45% Cultural fit 10% Price 45% Questions from Suppliers Budget range