Advertising and marketing services

Tender description

The University of Bolton has ambitious targets to grow its UK and international, undergraduate and postgraduate student numbers over the next 3 years. With 1 of the most diverse student populations of any university in the country our recruitment strategy must deliver targeted campaigns to a range of audiences throughout the recruitment cycle including brand building, attraction, conversion and engagement. We see digital advertising as the primary tool in helping us deliver this strategy and are seeking to appoint an innovative and creative agency with a strong track record in higher education to manage the university's digital advertising portfolio for the next 3 years. Agencies must have an understanding of the range of audiences, challenges and opportunities faced in this competitive market and be able to provide solid but inventive and sector-leading solutions. The scope of this contract will likely include but is not limited to; Search Engine Marketing, Social Media Advertising, Display Network Advertising; Remarketing and Retargeting; Mobile.