Market research services

Tender description

safefood proposes to engage in a competitive process for the establishment of two (2) single-operator framework agreements for the provision of: Lot 1: Quantitative Market Research Services for the Republic of Ireland (ROI) and Northern Ireland (NI); and Lot 2: Qualitative Market Research Services for the Republic of Ireland (ROI) and Northern Ireland (NI). Interested parties may apply for 1 or both lots. safefood wishes to establish a framework agreement for Lot 1: Quantitative Market Research Services to carry out consumer tracking research with the dual purpose of: (a) Continual monitoring of the effectiveness of its advertising and promotional campaigns; and (b) Tracking the public's awareness, attitudes and concerns with regard to food safety and healthy eating. Contracts awarded under the framework will be concerned with carrying out tracking research which will look at a sample representative of the population of the Island of Ireland (north and south). It is intended to monitor safefood communications activity on a regular basis either by rolling surveys or by distinct waves. safefood wishes to establish a framework for Lot 2: Qualitative Market Research Services to carry out in-depth research with the dual purpose of providing scientific-based knowledge and expertise in understanding the main driving factors influencing consumers on the Island of Ireland when making food choices, and assisting in the development of more effective strategies to promote and protect consumer health. The qualitative research will be carried out for the following project types: Type 1: Pre-testing the effectiveness of safefood's advertising, promotional and educational concepts with relevant target audiences; Type 2: Analysing the public's awareness, attitudes and concerns with regard to many varied food safety and healthy eating topics; Type 3: Evaluating distinct communication/education initiatives; Type 4: Ascertaining in-depth behavioural insights on specific food safety and healthy eating topics.