QU04 Birmingham Household Data & Segmentation Data Proposal - AWARD

Tender description

Birmingham City Council is seeking for providers for the provision of a customer segmentation solution that enables it to have a better understanding of residents’ characteristics, behaviours and needs. A customer segmentation toolset provides a database of information relating to the population of designated areas. It combines geography with demographics and lifestyle information to understand the different types of people in different areas. Segmentation can be used, alongside other locally held datasets, to describe geographic areas and the people living within them, allowing users to target services and communications effectively. Successful service providers will be required to provide a flexible and innovative service that fulfils the varying needs of the organisation. If you are interested in tendering please click on the following link to access Birmingham City Council’s tender Portal: https://in-tendhost.co.uk/birminghamcc/ and submit your details to register as a bidder. We will send you a log on and password so you can download the Invitation to Quote. Your completed Quote should be returned by 1700 hours on Wednesday 19th August 2015 using the Supplier Portal.