GB-London: VE 639- Search Engine Optimisation

Tender description

VisitEngland is the Government agency responsible for promoting England as a visitor destination globally. From our offices in London, England is promoted across all media and in association with other global and national partners as a premier business and leisure tourism destination. VisitEngland seeks to appoint an SEO agency to work with us to increase the visibility of our website in search engines both in the short and long term. The primary objective is to gain significantly higher volume of organic search visits for Business to Consumer (B2C). Additional objectives include: a) improved site structure, optimised URLs and meta data b) better ranking and visibility for visitengland.com in search engines c) increase in Click Through Rate (CTR) against high volume target keywords d) raising brand awareness for B2B services e) brand alignment of our 3 sites within meta data f) guidance on keyword optimisation against key campaigns run across consumer and industry websites The contract will be for 1 year with the option of extending for an additional year.