Market Data Provision Irish Seafood Retail 2014

Tender description

*****This contract has been awarded to Kantar World Panel***** BIM are seeking tenders from suitable service providers for provision of the services outlined in Section two of this document, which must provide the following – A detailed, statistically robust (i.e. from a large, demographically representative sample) market read and detailed analysis on all Irish Retailers and fishmongers including -  Tesco  Dunnes  Aldi  Lidl  Marks and Spencer’s  Superquinn  Supervalu  Total Symbol Groups The following items are also required:  Detailed analysis of market trends and consumer behavior in the seafood category.  Detailed analysis of seafood species and format performance.  Appropriate, online, user friendly software package to support data analysis and presentation of information. A full specification of requirements is detailed in Section two of this document. This project will run from February 2014 for 12 months.