A/B Testing Tenders
See open A/B testing tenders and awarded contracts for the UK public sector.
Most of this market is accessibility work: audits and testing of public websites and apps against WCAG 2.2 and the Public Sector Bodies Accessibility Regulations. The rest is conversion work, where buyers hire agencies to run experiments and split tests on live services.
Stotles tracks 604 notices matching this topic, 315 of them awarded. Buyers range from central government agencies to councils, universities and NHS bodies. Contracts run from a one off audit of a single website to a multi year rate card.
594 results
- Expired contract
Accessibility Audit Service
- Closed tenderPublished 17 September 2021
NERIMNET Programme - Accessibility Audit
- Expired contract
Accessibility Audits
- Closed tenderPublished 3 September 2021
Equipping communities to stay safe and healthy and restore community confidence
- Closed tenderPublished 3 September 2021
The Provision of Accessibility Audits
- Awarded contract
Website Support and Development including provision of SEO and content administration services.
- Closed tenderPublished 26 August 2021
Support Business Glossary applications - VocBench and SKosmos
- Expired contract
Accessibility Audit Services
- Awarded contract
Development, hosting and CMS for a New Council Website
- Closed tenderPublished 11 August 2021
NAO website redevelopment alpha-beta
- Closed tenderPublished 10 August 2021
Development, Hosting and CMS for Belfast Region City Deal website
- Closed tenderPublished 4 August 2021
Develop DiAGRAM prototype to meet accessibility standards and make improvements to user interface
- Closed tenderPublished 3 August 2021
DDaT21189 Public beta of www.innovateukedge.ukri.org
- Closed tenderPublished 3 August 2021
Accessibility audit
- Awarded contract
NHS Test and Trace Content Design Capability
- Awarded contract
NHS Test and Trace User Research Capability
- Awarded contract
NHS Test and Trace Service Design Capability
- Awarded contract
Testing activities for the Office for the Internal Market (OIM) Gateway
- Awarded contract
DfE User Experience & Design Capability North England
- Closed tenderPublished 14 July 2021
A digital community management approach to support our research, data and evidence offer
Frequently asked questions
Frequently asked questions about accessibility testing, accessibility audit, conversion rate optimisation, split testing in the UK public sector.
How do I find accessibility testing contracts in the UK?
Two routes. Search the portals for what is already advertised, or get in earlier by tracking the buyers who commission this work on a cycle. Stotles pulls notices from 100+ portals into one search, so an accessibility audit posted on a Welsh or Irish portal shows up beside the Contracts Finder ones. Platform-wide, 2,146 notices are open right now across every topic.
What CPV codes cover accessibility testing and audit work?
Two carry most of it: 79212000 (Auditing services) and 72800000 (Computer audit and testing services). Run alongside this page's keyword filter, 79212000 returns 32 notices and 72800000 returns 26.
Neither is stored as a filter here. The site AND-combines stored codes with the keywords, which would cut this page from 604 notices to 147, so the keywords do the work on their own.
Is A/B testing the same as accessibility testing?
No. Accessibility testing checks whether a service works for disabled users and meets the WCAG standard, and for public sector websites it is a legal requirement rather than a choice. A/B testing compares two versions of a page to see which one performs better.
This page covers both because buyers tend to buy them from the same sort of supplier, and because in notices A/B work is almost never called A/B testing. It appears as conversion rate optimisation, or as a split testing tool.
How many accessibility and conversion testing contracts are there?
604 notices match this page's filter across every stage, and 315 of those are awarded contracts rather than live opportunities. Another 19 sit at pre-tender, which is where the early signal is: a buyer describing an accessibility audit before any tender exists.
Open tenders are the smallest slice by a wide margin. Waiting for one to appear is a poor strategy on this topic.
Which organisations buy accessibility auditing?
Central government agencies, councils, universities, NHS bodies and arms length public bodies all turn up in the 50 notices sampled for this page. The work is usually small and specific: one audit of one website, or a rate card for repeat audits across a portfolio of sites and apps. Training for in house accessibility auditors comes up as its own contract too.
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