Awarded contract

AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Details

Value
GBP 708,327
Duration
1 year
Topic
Direct marketing services
Published
20 January 2026

Tender description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase ## Contract award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Timeline

  1. Completed: Award published20 January 2026
    Current notice
  2. Completed: Award date20 January 2026
  3. Next: Contract expiry date31 March 2027in 7 months

About the buyer

Agriculture and Horticulture Development Board (AHDB) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79342100 · Direct marketing services

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Decision makers

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