Media Partnership

Tender description

Nest is seeking a strategic media partnership to support the development and delivery of its FY2026/27 brand activity. Nest exists to ensure everyone has access to a workplace pension and to build financial peace of mind for all. As a public service organisation with over 14 million members, Nest has a significant opportunity (and responsibility) to help UK workers feel confident, informed and reassured about their pensions. Historically, Nest’s growth has been driven by automatic enrolment, with limited focus on brand building or direct engagement with members. As a result, brand awareness and understanding remain low, and competition within the pensions market is increasing. This opportunity seeks to address that challenge by delivering a content led, trust building media partnership that helps people notice, understand and feel reassured about their pension, and take small positive actions. The partnership should align with Nest’s purpose, support long term brand building, and deliver meaningful attention among priority audiences within credible, brand safe environments