'Always-on' partnership with UCAS

Tender description

Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025. The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes. Awarded to UCAS as the Government's appointed provider for University and College admissions. UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government’s five missions, particularly: 1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities. 2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups. 3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands. ## Contract award Title: UCAS Media Ltd ## Contract award