Changeons l'Agneau (Intebev collaboration)
Details
- Supplier(s)
- Interbev
- Value
- GBP 125,000
- Duration
- 1 year
- Topic
- Direct marketing services
- Published
- 14 April 2026
- Source
- uk:find_a_tender
Tender description
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports. ## Contract award
Timeline
- Completed: Award published14 April 2026Current notice
- Completed: Award date14 April 2026
- Next: Contract expiry date31 March 2027in 7 months
About the buyer
Agriculture and Horticulture Development Board (AHDB) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79342100 · Direct marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov |
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