B2B Marketing Attribution model
Details
- Buyer
- Ordnance Survey
- Supplier(s)
- STRATEGIQ MARKETING LIMITED
- Value
- GBP 67,620
- Duration
- 1 year
- Topic
- Marketing services
- Published
- 11 March 2026
- Source
- uk:find_a_tender
Tender description
OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data → More Destinations → Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes. For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints. ## Contract award
Timeline
- Completed: Award published11 March 2026Current notice
- Completed: Award date11 March 2026
- Next: Contract expiry date31 March 2027in 7 months
About the buyer
Ordnance Survey is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79342000 · Marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@ordnance-survey.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@ordnance-survey.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@ordnance-survey.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@ordnance-survey.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@ordnance-survey.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@ordnance-survey.gov |
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