Customer Insight Panel Community Partner

Tender description

Places for People are seeking to appoint a partner to develop and deliver a Customer Panel Community. We are seeking a partner who can offer one holistic function which can grow to incorporate all Places for People group functions and any future growth. The provider must meet current and future regulatory, compliance and governance standards. The development of the platform will enable us to innovate, measure and evaluate all activity through the lens of diverse customer groups to inform evidence-based decision making across the business. Places for People are seeking to establish a strong dialogue with customers embed our customer segmentation model, ensuring evidenced representation and inclusion. Lot 1: Places for People are seeking to appoint a partner to develop and deliver a Customer Panel Community. We are seeking a partner who can offer one holistic function which can grow to incorporate all Places for People group functions and any future growth. The provider must meet current and future regulatory, compliance and governance standards. The development of the platform will enable us to innovate, measure and evaluate all activity through the lens of diverse customer groups to inform evidence-based decision making across the business. Places for People are seeking to establish a strong dialogue with customers embed our customer segmentation model, ensuring evidenced representation and inclusion. Background An effective insight team can help drive performance by ensuring that decisions are based on good understanding of customers’ current, emergent and latent needs, and checking that customers’ reasonable expectations are being met. The best insight teams are rigorous and objective and use both digital and traditional market research techniques. Delivery needs to keep its focus relevant to the business agenda and actively communicate results and implications to those developing and executing strategy. Review of the current capability has identified: Activity and data is sitting in silos which reduces the impact on the business. Current activity is passive and distanced from core operational teams. Strong internal relationships across the business and having a clear business partnering model in place is crucial in building credibility and value. Research and/or engagement is often delivered for singular purpose with little wider learning and connectivity – we need to step up and proactively drive the conversation with the rest of the organisation. The most powerful insight nearly always comes from collaboration across sources (data and qualitative methods). The current delivery doesn’t allow for this to happen and we also don’t have an adequate skill set to deliver qualitative information. We need strategic, commercial thinking that can impact at the highest levels. We need to move away from ‘rear view mirror’ led work to delivering information in real time and looking to lead, predict and influence the future. We need to proactively drive the customer agenda across the organisation, rather than only responding to briefs and relying on basic reports and analysis. We need to embed our existing Customer knowledge, particularly our segmentation to ensure all Customer needs are considered in decision making. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/HG6B8F2Q59