2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

Tender description

AHDB intend to procure a Contract to a successful Agency/Supplier for the provision of Social Media requirements covering the USA, Canada & Mexico, covering beef, lamb and pork products. The contract is for 1 year with the option to extend 1+1. AHDB intend to procure a Contract to a successful Agency/Supplier for the provision of Social Media requirements covering the USA, Canada & Mexico, covering beef, lamb and pork products. The contract is for 1 year with the option to extend 1+1. The start date of the contract is estimated for 2nd June 2025. Working closely with AHDB’s Senior Trade Development Manager, the selected agency will be responsible for the following: Strategy & Planning: • Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness • Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: • Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns • Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality • A point of view on content curation noting that we have staff and farmers creating content • How to best use User-Generated Content (UGC) • Ensure the necessary language skills to communicate effectively with the target audience • Consider using professional translation services to maintain accuracy and cultural sensitivity • Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings • Create content that is respectful of diverse cultures and avoids offensive or discriminatory language • Leverage cross-promotion to drive traffic between channels Engage with audience: • Respond promptly to comments and messages on all platforms • Encourage user-generated content through contests or challenges Advertising and promotion: • Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter • Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: • Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates • Offer insights and recommendations for ongoing improvements The closing date is NOON on the 28th February 2025. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.