2025-760 Strategic PR partner services requirement for AHDB

Tender description

AHDB intend to procure a Contract to a successful Supplier for the provision of a PR agency to deliver services for AHDB by using DPS framework RM6124. AHDB intend to procure a Contract to a successful Supplier for the provision of a PR agency to deliver services for AHDB, using DPS framework RM6124 and shortlisting based against our selected specialisms. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers—especially those who feel conflicted about their choices—not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let’s Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal. The closing date and time for this opportunity for shortlisted suppliers is NOON 13th October 2025.