MCard Integrated Campaign 2025

Tender description

The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy. The strategy, running from 1 July 2025 to 31 March 2026, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range – Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year. Lot 108973: MCard Integrated Campaign 2025 The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy to grow the commuter market.