Awarded contract

Baby Bundles

Details

Value
£9,375,000
Duration
5 years
Topic
Baby clothing
Published
2 July 2025

Tender description

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged. ## Contract award Title: Baby Bundles

Timeline

  1. Completed: Award date30 June 2025
  2. Completed: Award published2 July 2025
    Current notice
  3. Next: Contract expiry date31 October 2030in 4 years

About the buyer

Welsh Government is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 18411000 · Baby clothing
  • 33750000 · Baby care products
  • 64121200 · Parcel delivery services
  • 79342200 · Promotional services
  • 79810000 · Printing services
  • 79822500 · Graphic design services
  • 79823000 · Printing and delivery services
  • 79920000 · Packaging and related services

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Decision makers

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