The Student Room - purchase of

Tender description

The Student Room is a well-known tool used by prospective students to research Higher Education options. It is a discussion forum in which users can ask peers about universities and delve deeply into the student perspective. It is well-known in the sector and is a strong brand that prospective students are aware of and draw information from. UCAS have found from surveys that online student reviews are consistently one of the top factors when applicants are asked about the most important factors when making decisions about where to study. When enquirers are researching options using a search engine, posts in The Student Room frequently appear and can be positive or negative about the university. Having a paid subscription to the service enables us to respond to posts using official university profiles, enabling us to answer questions from enquirers and to help negate negative comments, thus increasing brand reputation and contributing to student recruitment objectives. Posts on The Student Room are public so it is important to put resources into such a visible forum. Not having a paid subscription would mean that queries from prospective students interested in study at LJMU would be left publicly unanswered or even picked up by competitors, many of whom have a presence on the platform. We work with a range of suppliers in the sector that provide a platform for enquirers to research Higher Education options. Each platform has its own characteristics and The Student Room is unique with its focus on forums and the fact that content posted on The Student Room is public and therefore has a wide reach. The latest statistics received from The Student Room demonstrated that, in the 12 month period up to March 2024, LJMU posts have reached 68.4k people ## Contract award Title: The Student Room