Industry data on the UK audiovisual sector

Tender description

Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team’s understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, it requires further data to supplement its knowledge and understanding of the media landscape. This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector. This requirement has been split into two modules. Tenderers can submit a proposal for one, or both modules. Tenderers must be clear within their proposal as to which modules they wish to be considered and evaluated for. Each module will be evaluated and awarded separately by Ofcom. As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry. Module 1: Content analytics Detail on the hours and titles that comprise UK VoD providers’ catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD – abbreviated as SVoD, BVoD and AVoD respectively). Module 2: Market data Subscriber, revenue and spend information for pay TV and VoD providers in the UK market. Lot Module 1: Content analytics: o Catalogue hours and number of titles, with desired breakouts/metadata including: o Platform and provider level data o Genre of content o Type of content (e.g. short-form or long-form, scripted or unscripted) o Source of content (e.g. original production or licensed) o Originality status of content (e.g. Netflix Originals) o Production company and country of content o Status of production company (e.g. independent) o Commissioner of content o Distributor of content o Age of content o Content analytics in respect to YouTube would be desirable, but not essential. This may include: o Type of content o Key channels available o Types of organisations producing content on YouTube (e.g. broadcasters, publishers, newspaper brands, production companies, public organisations) o Audio sector metrics for this module may include: o Catalogue information for podcast providers and music streaming services o Detail on content that is exclusive to a podcast provider or streaming service. o Live radio schedule hours by genre. This could include the following breakouts: o Whether a station is music-led or speech-led o If music-led – primary genre splits o If speech-led – content genre splits (e.g. news, drama, sport, documentaries) Lot Module 2: Market data: • Subscriber/user bases, with desired breakouts including: o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT, VoD – by company) o Service or business line (e.g. breakouts of pay TV, SVoD, etc, rather than total customers at the top line only) o Business model (e.g. FTA or pay, ad-funded or subscription, online or offline) o Tier of consumers’ subscriptions or other indicators of package type (e.g. basic or premium; ad-funded or premium; sports, movies, etc) • Revenues / average revenue per user, with desired breakouts including: o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT, VoD – by provider) o Service or business line (e.g. breakouts of pay TV, SVoD, etc, rather than total revenue at the top line only) o Business model (e.g. FTA or pay, online or offline) o Revenue source (e.g. subscription, advertising, transactional, other) o Tier of subscription revenue or other indicators of package type (e.g. basic or premium; ad-funded or premium; sports, movies, etc) • Spend and investment with desired breakouts including: o Content, operational, other • Data on YouTube and/or other social video or video-sharing platforms e.g. o Ad revenue, with regional and UK splits o Subscriptions and revenue – YouTube Premium, Premium Lite, YouTube Music Additional requirements to be considered as part of module 2: • Any equivalent metrics for the above as applied to the audio sector, i.e. podcast providers, music streaming services and live radio. This could include: o Podcast revenues, split by source (e.g. advertising, sponsorship, subscription, other) o Podcast content spend o Music streaming revenues, split by source (e.g. advertising, subscription) o Live radio revenues, split by broadcast/online o Content spend for live radio programming