Digital Media Buying Services (2025)

Tender description

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision. Lot 1-Paid Media: 25-09 The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. Lot 2-Traditional Media: 25-09 The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.