Expired contract

Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Details

Value
GBP 850,000
Duration
1 year
Topic
Marketing services
Published
3 March 2025

Tender description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

Timeline

  1. Completed: Award published3 March 2025
    Current notice
  2. Completed: Award date1 April 2025
  3. Completed: Contract expiry date31 March 2026

About the buyer

Department for Environment, Food & Rural Affairs (DEFRA) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79342000 · Marketing services

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