British Museum Brand and Identity Project Phase II Design

Tender description

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum’s masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum’s position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally. Lot 1: This commission involved the delivery of two elements: a) New visual/vocal identity - To translate the new brand strategy into an evolved visual and vocal identity for the British Museum, one that is rooted in our vision and values. The consultant should aim to unify and consolidate our look so that it can be used and applied consistently across the entire Museum, and all our many activities. The brand should be flexible and adaptable, so it can be effortlessly used across multiple platforms – for example, a coffee cup, branded merchandise, out of home exhibition poster, event invitation, Members magazine, staff uniform, research presentation, or on our website, social and other digital platforms. b) Visual/vocal identity roll-out - To implement and embed the agreed visual and vocal identity, providing style guidelines, guidance on brand architecture, templates, toolkits, and advice on application and use. This project needs to engage Museum staff, stakeholders and audiences in a collaborative and positive way. This will give strength to the outcomes and support an authentic and compelling result. The visual/vocal identity must work for all parts of the Museum, across all activity, in all its varied contexts. Fresh and innovative thinking will help ensure that it reflects our vision and values, builds on our new brand strategy and that it presents a holistic and unified Museum persona. Full details of the scope requirements are set out in the procurement documents. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/8R48YVXGR9