British Council Arts: Online Audience Analysis Pilot: Focus countries: Kenya, China

Tender description

We are seeking to appoint an experienced research supplier that can demonstrate its capability, capacity and the ability to work at speed across a complex range of partners and stakeholders to deliver this research commission over the next 4 months. The objective of this research is to understand the qualitative online behaviour of the British Council’s primary target audiences when engaging with arts & cultural content online, with a focus on two key markets: Kenya & China. For this study “art & culture online” or “digital art & culture” refers to content about contemporary arts (ie. film, music, literature, architecture, design, fashion, visual art, dance, theatre, digital art) that is consumed via social media platforms, video and streaming platforms, web apps, mobile apps, or other online platforms (ie. Twitch, discord, whatsapp etc).