2024-694 Belgium Representative for beef and lamb trade development

Tender description

AHDB are looking for a representative to develop awareness of British beef, lamb and pork products in Belgium. AHDB are looking for a representative to develop awareness of British beef, lamb and pork products in Belgium. AHDB are looking for an agency to deliver the below works. AHDB works to develop awareness of British beef, lamb and pork products, based around its ‘Quality meat/beef/lamb/pork from Britain’ branding. To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass: 1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products 2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market. The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale. The initial contract is 1 yr with 1+1 options to extend Agency/Representative must be based or have a commercial office in Belgium Closing date for this tender is NOON 22nd January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.