Paid Media Agency Partner - National Basis

Tender description

As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity. Lot 1: As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. Our main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity. Key Minimum Requirements •Experience with Large Organisations: Preference will be given to agencies with proven experience in handling diverse and complex organisations with multiple business arms. •Agility and Flexibility: The ability to pivot quickly, manage unknown paid media activity, and adapt strategies as new campaigns arise will be a key factor. •Cross-Industry Expertise: Experience in sectors such as housing, leisure, and real estate will be highly valued. •Team Expertise: The qualifications and experience of the team that will manage the account are critical. •Cost & Value: How well the agency’s pricing structure aligns with our budget and the expected level of service and ROI. •Communication: The processes/systems in place and offered to enable the effective communication and collaboration between the Digital Marketing team and agency to manage on-going campaigns, optimisation deployment and build of new campaigns. •All services to be delivered in-house and not sub-contracted to other agencies Project Overview The chosen agency Partner will be responsible for managing paid media activities across a wide range of sectors, including but not limited to housing development, leisure centres, community services, and corporate brand campaigns. Some activities are already in place with other agencies, so collaboration and coordination will be essential. Flexibility is key, as new campaigns and areas of need may arise unexpectedly. Objectives & KPIs Primary Objectives: •For housing development, the focus is on driving awareness of new-build properties and increasing lead generation. •For leisure centres, the objective is to grow memberships and boost footfall through targeted local advertising. •For corporate branding, the goal is to enhance Places for People’s public image as a leader in the housing and Community sector. •Key Performance Indicators (KPIs): KPIs will vary by business area, but may include metrics such as: -Lead generation (for housing sales and leisure centres) -Membership growth and retention (for leisure centres) -Brand awareness metrics (CTR, engagement rates, social media reach) -Return on ad spend (ROAS) for specific campaigns -Cost per acquisition (CPA) •Target Audience: The agency must address a variety of target audiences, including: -Homebuyers and renters in the UK housing market. -Fitness and leisure customers seeking local recreational services. -Corporate audiences, investors, and community stakeholders. Services Required Paid Advertising Channels: The agency will be required to manage campaigns across: •Google Ads (search and display) •Social media platforms (Facebook, Instagram, LinkedIn, TikTok etc.) •Programmatic advertising •Video platforms e.g. YouTube •Emerging platforms or any other channels where the need arises. Creative Development: The agency will need to work closely with our in-house digital marketing and studio teams to plan and develop creative assets as required, including banner ads, video content, and written copy to name but a few. Ad Strategy and Planning: The agency must provide strategic guidance on both known and yet-to-be-determined business needs, including market research, competitor analysis, and audience segmentation. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/Q4M44N6NRZ