2023-680 Consumer Tracker

Tender description

Mini competition (against framework RM6126) is for the supply of an attitude and usage tracking study for AHDB. As part of AHDB’s consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes As part of AHDB’s consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker • Provides a strong insight tool for the team to track/monitor key consumer trends • Ability to filter in and extract key views in target age groups or shopper profile • Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Closing date for this mini competition is NOON 7th May 2024.