UK_254_Study UK – Social Media Management

Tender description

Launched in 2016, Study UK is the only national level campaign that promotes the UK as a first-class study destination all over the world. The campaign is delivered by the British Council, in partnership with the UK government’s GREAT Britain and Northern Ireland campaign, which encourages people to visit, invest and study in the UK. <br />Study UK is designed to promote the best of UK education overseas, so that the United Kingdom is the first choice for the brightest and best students in the world. International education is a highly competitive market with our main competitors being USA, Canada and Australia.<br /><br />The main purpose of the Study UK social media channels is to raise awareness and to inspire prospective international students to consider studying at a higher education institution in the UK. We also provide information to help students in their decision to study in the UK and preparing to move and study here. <br /><br />The day-to-day organic social media presence of the British Council Study UK’s social media accounts: Facebook, Instagram, TikTok, LinkedIn and X is being managed by an external agency. The contract with the current agency expires on 27 August 2024, and we are inviting agencies to bid for the management of our organic social media channels, further information is detailed at Section 7 - Specification of this ITT.