UK_2024_British Council Public Relations Services across Asia Pacific

Tender description

The British Council is looking to award multiple or single framework agreements to supplier(s) to cover its requirements for public relations services in the Asia Pacific region. The procurement is split into 3 lots:<br />• Lot 1 – Asia-Pacific <br />• Lot 2 – China <br />• Lot 3 – Pakistan<br /><br />Further information can be found in the tender pack.<br /><br />The selected communication agency partner/s will: <br />• Provide strategic communications counsel for the British Council across the Asia-Pacific region, to protect and strengthen the organisation’s reputation, managing all external communications. Specifically: <br />• Strengthen British Council messaging, narrative and overall brand positioning. <br />• Strengthen the organisation’s qualitative and quantitative external communications impact by focusing on key business priorities and sectoral themes rather than just event-led or reactive communications approaches. <br />• Strengthen the British Council’s audience engagement – B2G, B2B, B2I, B2B2C and B2C audiences.<br />• Deploy new content formats and channels to build audience engagement and reach, customised to specific geographies. <br />• Develop and execute a thought leadership strategy for key priority sectors. <br />• Protect the British Council’s reputation during crises. <br /><br />If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.